MOViE MOViE - www.moviemovie.com.hk

For the past five years, MOViE MOViE has taken you on a cinematic journey, bringing countless films, from award-winning favourites to arthouse gems and restored classics, to your home on our international movie channel.

In celebration of our 5th anniversary, we have ventured into Cityplaza, to embark on a new cinema revolution.

1. Basic Information and Core Positioning
   • Origins and Expansion: Initially known as an international movie channel, MOViE MOViE has been engaging Hong Kong audiences in a rich cinematic journey for years by curating various types of films. To celebrate its 5th anniversary, it expanded its business scope and launched MOViE MOViE Cityplaza, marking its foray into physical cinema operations. This expansion turned it into a dual - format platform that connects at - home viewing with in - theater experiences.
   • Regional Focus: Rooted in Hong Kong, the platform caters to the cultural tastes and viewing preferences of local audiences while also introducing diverse global cinematic works to the region. Its official website (moviemovie.com.hk) serves as a central hub, offering integrated access to both its channel information and cinema - related services.
2. Key Offerings on the Platform
   • Diversified Film Curation: The platform’s content spans a wide spectrum of films, ranging from award - winning blockbusters that have gained global acclaim to niche arthouse gems and restored classic works. This diverse selection breaks the limitations of mainstream commercial film content and satisfies the needs of both casual viewers and enthusiastic cinephiles.
   • High-End Cinema Experience: Its physical cinema, MOViE MOViE Cityplaza, stands out as Hong Kong’s first lifestyle - oriented cinema. It has adopted Barco’s flagship 4K laser projection (40LHC), a pioneering move as the first cinema in Asia to use this advanced technology. The projection system ensures stunningly clear visuals and vivid colors, bringing a top - tier viewing experience comparable to premium theater standards. Additionally, the cinema features a unique art space, blending film appreciation with artistic ambiance.
   • Cultural and Thematic Events: Beyond regular film screenings, MOViE MOViE organizes a series of special cultural events. These events may include film premieres, director and actor meet - and - greets, thematic film festivals, and art - related exhibitions. Such activities not only enrich the local cultural landscape but also create opportunities for audiences to interact more deeply with the film industry.
3. Website Functions and User Experience
   • Integrated Information Hub: The official website provides comprehensive information about the movie channel’s broadcast schedule, featured film introductions, and details of the cinema such as showtimes, ticket booking services, and venue layouts. Users can easily check the latest film screenings and event updates in one place.
   • User-Friendly Navigation: With a clear and intuitive interface, the website divides content into logical sections like channel, cinema, events, and promotions. This allows users to quickly find the information they need, whether they want to know what’s playing on the channel or book tickets for an upcoming cinema screening.
   • Bridging Online and Offline: The website acts as a link between the platform’s TV channel and physical cinema. It enables audiences to switch smoothly between learning about films to watch at home and planning in - theater viewing trips, thus forming a cohesive entertainment ecosystem.