Appfigures - ASO tools, App Intelligence, and Analytics

Appfigures is a leading web-based and mobile platform dedicated to app analytics, app store optimization (ASO), and market intelligence for mobile app and game developers, publishers, and marketers across iOS, Android, and Amazon Appstore ecosystems.
Core Functions & Features
Performance Tracking & AnalyticsAppfigures enables users to monitor key app metrics in real time, including downloads, installs, revenue, in-app purchases, ratings, and reviews across multiple app stores from a unified dashboard. It supports granular data segmentation by region, device, and traffic source, allowing teams to pinpoint which marketing campaigns or product updates drive growth. The platform also offers custom reporting tools to automate data sharing and stakeholder updates.
App Store Optimization (ASO) ToolsA standout feature of Appfigures is its robust ASO suite, which helps users improve app visibility in app store search results. It provides keyword research and tracking, letting developers identify high-potential keywords, analyze competitor keyword strategies, and measure keyword ranking changes over time. Additionally, it offers A/B testing capabilities for app store creatives (icons, screenshots, and app previews) to optimize conversion rates from store visitors to installs.
Competitive IntelligenceUsers can gain insights into rival apps and publishers by accessing competitor performance data, such as estimated downloads, revenue, and ranking trends. The platform’s market intelligence module also delivers industry-wide trends, helping stakeholders identify emerging opportunities, track category growth, and benchmark their apps against market leaders.
Monetization & Ad AnalyticsFor monetized apps, Appfigures integrates with major ad networks and in-app purchase platforms to reconcile ad revenue, track ad impressions, and analyze user LTV (lifetime value). It also provides tools to detect revenue anomalies and optimize ad placement for maximum profitability without compromising user experience.
Target Audience & Use Cases
Appfigures caters to a broad range of users, from independent indie developers managing a single app to enterprise-level publishers overseeing large app portfolios. It is widely used for:
Daily performance monitoring and growth reporting
ASO strategy development and optimization
Competitive market research and benchmarking
Cross-store data aggregation and revenue reconciliation
Stakeholder reporting and team collaboration (via shared dashboards and role-based access controls)
Key Advantages
Cross-Platform Integration: Unifies data from iOS App Store, Google Play, Amazon Appstore, and even third-party platforms for a holistic view of app performance.
User-Friendly Interface: Balances advanced analytics with intuitive navigation, making it accessible to both technical and non-technical teams.
Actionable Insights: Beyond raw data, the platform provides data-driven recommendations for ASO, marketing, and monetization adjustments.
API Access: Offers a comprehensive API for custom integrations with internal tools, CRM systems, or other marketing platforms.
In summary, Appfigures serves as an all-in-one solution for mobile app stakeholders to track, optimize, and scale their app businesses by turning raw app store data into actionable growth strategies.