Teads - Elevated Outcomes

Teads is a global media platform specializing in programmatic advertising and ad technology, which is committed to providing advertisers with high-quality reach and attention through a network of premium publishers. Here is a detailed introduction:

Basic Information: Teads was founded in 2011 and is headquartered in Luxembourg City. In March 2017, it was acquired by Altice. In February 2025, Outbrain completed the acquisition of Teads, forming a new company also named Teads.

Business Model: Teads typically transacts on a cost-per-thousand viewable impressions or completed views basis. Its pricing model is flexible, and it also offers cost optimization mechanisms to ensure that advertisers pay only for actually viewed content, avoiding waste.

Core Technologies and Features: Teads uses predictive AI technology to analyze a large amount of data, accurately lock in high-intent audiences, and improve advertising influence. At the same time, through the Teads Universal Pixel, it can achieve reliable attribution of website visits and conversions, and rely on the Teads household graph for cross-device delivery optimization.

Services for Advertisers and Publishers: For advertisers, Teads provides full-funnel solutions across various formats including video, display, performance, and social advertising. It also offers high-impact creative forms designed specifically for the CTV environment, combined with brand overlays and interactive functions to enhance the large-screen advertising experience. For publishers, Teads provides a platform to monetize their inventory through programmatic buying, their own sales forces, or third parties.

Market Influence: Teads is one of the largest advertising platforms on the open internet, directly cooperating with more than 10,000 media publishers and 20,000 advertisers globally. Its monthly reach is nearly 2 billion people, covering a wide range of premium media, such as CNN, Fox News, MSN, etc.