Авито — Объявления на сайте Авито

Avito.ru is the largest online classified advertising platform in Russia, playing a significant role in the local e-commerce and classified information fields. Here is a detailed introduction:
Basic Information: Founded in 2007 by Swedish entrepreneurs Jonas Nordlander and Filip Engelbert, Avito is headquartered in Moscow. In 2022, it was acquired by Kismet Capital Group. As of April 2025, Rosselkhozbank has acquired a 50% stake in Avito.
Website Features
Diverse Categories: Covering 12 major categories including real estate, cars, second-hand goods, services, and recruitment. Users can buy and sell various new and used goods such as electronics, furniture, and clothing on the website. They can also find services like repair, moving, and design, as well as job opportunities and real estate for rent or sale.
User-Friendly Experience: Avito.ru provides a clear and easy-to-use interface, allowing users to quickly find the information they need through filters. They can also subscribe to searches, save query conditions with filters, and receive timely notifications of new ads. In addition, the platform has a built-in messaging feature that enables direct communication between buyers and sellers, streamlining the negotiation process.
Differentiated Business Accounts: The platform offers Avito Pro for professional sellers and small and medium-sized merchants, providing features such as automatic renewal, batch listing, data analysis, and team collaboration. For enterprise sellers, it provides Avito for Business, which supports functions such as brand stores, advertising promotion, CRM integration, and data analysis.
Business Model
Advertising Revenue: This is the main source of income for Avito. The platform allows businesses and individuals to post ads and charges fees through various methods such as sponsored listings and enhanced business profiles to increase the visibility and exposure of ads.
Commission from E-commerce Transactions: Avito has launched e-commerce functions, accepting seller registrations and charging them commissions. This has become a new source of revenue for the platform.
Market Influence: Avito is one of the most popular websites in Russia, with over 62 million independent visitors per month and more than 200 million ads listed. According to Similarweb data, in December 2021, Avito surpassed Craigslist in the United States to become the most visited classified advertising website in the world. In 2024, Avito's market share in the Russian classified advertising market was as high as 62%, and its GMV increased by 144%.