Buffer: All-you-need social media toolkit for small businesses

We’re an optimistic and gratitude-filled group of remote workers scattered around the world and dedicated to creating a product our customers will use and love.

Read on to learn more about Buffer’s story and history and see the full Buffer team.

Buffer logo with Buffer team inside

Our Story

Buffer started as a Startup Sprint project in November 2010 to solve a problem our Founder and CEO Joel Gascoigne was experiencing — he wanted to space out when his tweets were sent. The idea gained hundreds of users within the first few months and eventually grew to add social networks, to go beyond purely publishing to social media into analytics, engagement, and even to building micro sites. Today, Buffer is one of the most well-known social media marketing softwares serving small businesses, creators, and individuals.

The Buffer team was initially just a few people working on a project they believed in, and steadily started growing after the founders joined an accelerator in August 2011. Over the next few years, Buffer teammates joined from wherever they were based as Buffer’s founders traveled and built Buffer. In 2013, we decided to commit to being a fully remote and distributed team, giving up our office space. That decision marked just one example of the Buffer team choosing our own path with how we operate as we build Buffer. We also share the whole team’s salaries, part of our value of transparency, and our whole company works a four-day work week.

All that to say, Buffer is a product built to help our customers get off the ground and grow via organic marketing, and the Buffer team is an optimistic and gratitude-filled group of remote workers scattered around the world and dedicated to creating a product our customers will use and love.