Baidu, Inc. (www.baidu.com)

Our mission is to make the complicated world simpler through technology.

We are a leading AI company with a strong internet foundation. Baidu was founded as a search engine business in 2000 with the belief that technology can change the way people discover and consume information. We have been consistently investing in AI since 2010 to solidify our technology advancement.

We are one of the very few companies in the world that offers a full AI stack of four layers, including cloud infrastructure, in-house developed deep learning framework PaddlePaddle, self-developed ERNIE foundation models, and applications. We have put our leading AI capabilities into our products and services, as well as innovative use cases. We have also been using the ERNIE family of models to renovate our products and offerings in order to provide AI-native experiences. Over the past two decades, we have built a diversified portfolio of products and services with large market opportunities. Our businesses span across an ecosystem of hundreds of millions of users, tens of millions of developers and hundreds of thousands of enterprises. 

Baidu is composed of two segments: 1) Baidu Core, which accounted for over 70% of our revenue in the past three years, and 2) iQIYI, an online entertainment video service provider.

Powered by AI, Baidu Core provides mainly online marketing services and non-marketing value added services, as well as products and services from new AI initiatives, which together form three growth engines:

•    Mobile Ecosystem: a portfolio of over one dozen apps, including Baidu App, ERNIE Bot, which serves as a versatile, multi-round conversational AI assistant on both PC and mobile, Haokan and Baidu Post which provides an open platform that aggregates a wide range of third-party, long-tail content and services through our AI building blocks and which helps communities connect and share knowledge and information.

•    AI Cloud: including (i) enterprise and public sector cloud service, which offers a full suite of cloud services and solutions, including IaaS (infrastructure as a service), PaaS (platform as a service) and SaaS (software as a service), and is differentiated by our AI solutions and (ii) personal cloud service.

•    Intelligent Driving & Other Growth Initiatives: consisting of (i) intelligent driving, including Apollo Go autonomous ride-hailing services and Baidu Apollo’s auto solutions (Apollo Self-Driving Solutions and DuerOS for Auto) (ii) Xiaodu smart devices powered by DuerOS smart assistant, and (iii) AI chips.

Baidu has been listed on the NASDAQ National Market (later renamed the Nasdaq Global Market) since August 2005, and has been dual-listed on the Stock Exchange of Hong Kong Limited (SEHK) since March 2021.