impact.com - The All-in-One Partnership Management Platform

Popularity index： Update time： 2025-11-18
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impact.com is a world-leading partnership management SaaS platform that specializes in automating and optimizing various partnership marketing programs. Below is a detailed English introduction to it:

Basic Information
- Founding and Global Layout: Founded in 2008 and headquartered in Santa Barbara, California, USA, impact.com has developed into a key driver of the global partnership economy. It has set up 15 offices across 11 countries worldwide and employs a team of 1,001 - 5,000 people. It entered the Chinese market in 2019 and has established a local team to serve domestic cross-border e-commerce brands.
- Core Positioning: It positions itself as a one-stop platform for managing all types of partnership marketing. It connects global brands, affiliates, influencers, content publishers, and B2B partners, enabling automated management of the entire lifecycle of partnership marketing projects. It helps brands enhance marketing efficiency and boost revenue growth, while also supporting traffic owners and content creators in monetizing their resources.
- Key Clients: The platform serves over 10,000 global clients, including many well-known multinational enterprises such as Walmart, Uber, Shopify, Lenovo, L’Oréal, Levi’s, and Razer. It also provides services for leading Chinese cross-border brands like OnePlus, OPPO, and PatPat.
Core Product Matrix
- Partnership Cloud: As its core product, this SaaS platform focuses on automated brand marketing and partnership management. It realizes end-to-end automation of the entire process, ranging from recruiting and signing partners, negotiating payment terms, communicating with partners, to tracking performance and analyzing marketing data. It also provides fraud protection for both brands and partners during transactions.
- Activate: This is a specialized SaaS platform for influencer marketing management. It enables brands to search for, recruit, and manage overseas influencers efficiently. It can match brands with suitable influencer resources based on their needs, reducing communication costs between both parties and optimizing the operation of influencer marketing campaigns.
- Pressboard: It is designed for content media and traffic owners. It provides a full set of tools such as data analysis and performance evaluation of marketing content, helping them accurately measure the value of their published marketing content and improve content quality and conversion efficiency.
- impact.com/creator: This platform caters to content creators and influencers. It supports them in establishing long-term cooperative relationships with brands, completing one-stop processes such as signing contracts and negotiating commissions, and intuitively demonstrating their marketing value through data to achieve content monetization.
Core Capabilities and Advantages
- Global Resource Aggregation: The platform has aggregated 40,000 high-quality global partners, covering core markets such as North America, Europe, and the Asia-Pacific region. Brands can directly sign contracts with partners in its resource pool to start cooperation, while traffic owners can also take the initiative to connect with favored brands.
- Intelligent Attribution and Fraud Protection: It is equipped with advanced automated traffic attribution analysis capabilities, which can accurately track the performance of partners across web and app platforms regardless of the devices used by customers. Meanwhile, its built-in ad fraud detection system can automatically monitor daily data, identify and block fraudulent activities such as affiliate marketing fraud and abnormal traffic in a timely manner, thus reducing the waste of marketing budgets.
- Flexible Payment and Efficient Management: Brands can customize payment terms and incentive mechanisms according to the actual value created by partners. The platform also automates cumbersome processes such as contract signing and commission payment. For example, it simplifies the communication process between brands and partners and even optimizes details like email content at different cooperation stages.
- Powerful Data Analysis: It provides intuitive multi-dimensional business report functions. Brands can comprehensively grasp the performance of partners in aspects such as brand promotion and sales growth through these reports, and adjust and optimize marketing strategies based on real-time data feedback.
Business Value for Different Groups
- For Brands and Advertisers: It helps them centrally manage various partnership marketing programs, reduce manual operational costs, and improve investment returns. For instance, it assisted the e-sports brand Razer in increasing its affiliate business by 34% and HubSpot in achieving over 50% growth in both affiliate business and registered users.
- For Content Creators and Influencers: They can use the platform to find brands that match their audience, integrate high-conversion products into their content, and understand the actual value brought by brand cooperation through real-time data reports to optimize their own content and enhance conversion rates.
- For Mobile App Partners: It allows them to directly connect with hundreds of top mobile app partners, leverage their own mobile traffic resources to carry out cooperative marketing projects, and open up new revenue streams.

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