Shop is the next step on our mission to make commerce better for everyone.Shop from top brands, earn exclusive rewards, and track your packages all in one place. Now available on iOS, Android, and web.
Developed by Shopify, Shop.app is a comprehensive, mobile-first e-commerce platform that has evolved from a simple order-tracking tool into a full-featured hub connecting over 100 million global shoppers with 1.75 million+ Shopify merchants and even non-Shopify stores. Available on web browsers, iOS, and Android, it streamlines every step of the shopping journey—from product discovery and checkout to order tracking and post-purchase engagement—while offering tailored value for both consumers and businesses. Its core goal is to simplify online shopping, boost brand-consumer connections, and integrate sustainability into e-commerce practices.
Shop.app stands out with user-centric tools designed to save time, personalize experiences, and add convenience:
- Intelligent Order Tracking & Syncing: It eliminates the hassle of manual tracking number entry by automatically syncing with Gmail or Outlook accounts. The platform monitors orders from 300+ carriers, providing real-time updates—such as when a package is shipped, out for delivery, or delivered—for over 85% of U.S. packages. Users receive up to eight push notifications per order, ensuring they never miss critical delivery details.
- AI-Powered Personalized Discovery: Leveraging AI and machine learning, the platform delivers tailored product recommendations based on users’ browsing history, past purchases, and favorite brands. It also features a “shop local” function that highlights nearby independent Shopify merchants, making it easy for users to support small local businesses. Additionally, users can follow brands to get alerts about exclusive drops, restocks, and limited-time promotions.
- Seamless Checkout with Shop Pay: Integrated with Shopify’s Shop Pay, the platform enables one-tap, PCI-compliant checkout by storing secure payment and shipping information. Eligible users can split purchases into flexible payment plans—either four interest-free installments or monthly plans up to 24 months—helping manage budgets and increasing purchase accessibility. It also supports purchases directly within Instagram and Facebook posts using saved Shop Pay credentials, no need to switch platforms.
- Rewards & Sustainability Perks: Users earn Shop Cash rewards on qualifying purchases, adding extra value to their shopping. Shop.app also promotes eco-friendly shopping by offsetting carbon emissions from deliveries. It provides carbon impact receipts and lets consumers contribute to emission reduction projects at checkout, aligning with the values of environmentally conscious shoppers.
Beyond serving consumers, Shop.app acts as a growth engine for businesses, especially Shopify merchants:
- Broad Audience Reach: Merchants gain access to a pool of over 100 million engaged shoppers on the platform. The integration with Shopify’s POS system and social media platforms expands their brand exposure far beyond their standalone storefronts, helping attract new customers efficiently.
- Marketing & Customer Engagement Tools: Merchants can customize their storefronts and inventory displays on the platform, create automated marketing campaigns, and track performance metrics. They can also engage directly with followers, notify them of new arrivals or exclusive offers, and use customer behavior analytics to refine their sales strategies. Post-purchase, merchants can send targeted offers to encourage repeat buys, creating a cycle of sustained engagement.
- Increased Conversion & Order Value: The Shop Pay installment options and streamlined checkout reduce cart abandonment by 18% compared to traditional web forms. Merchants have reported that these flexible payment features can increase their average order value by up to 50%, directly boosting revenue.
- Cross-System Compatibility: Besides syncing with email accounts and social media platforms, Shop.app works seamlessly with Shopify’s ecosystem. It also supports email-based order syncing for non-Shopify stores, allowing users to track orders from multiple sources in one place. For merchants, it integrates with Shopify’s backend tools, enabling smooth management of inventory, sales data, and customer interactions.
- Robust Data Protection: Security is a priority for payment and personal data. Shop Pay ensures PCI-compliant transactions, safeguarding users’ payment information. The platform also adheres to strict data privacy standards, and merchants’ customer data is used responsibly for analytics and engagement without unauthorized sharing. This builds trust for both shoppers and businesses using the platform.
