Sichuan Shin Hongyu Food Development Co., Ltd.

The company was founded in August 2001 with a registered capital of 60 million yuan. Its total asset is 450 million yuan. It’s a private company mainly engaged in the purchase, slaughtering and processing of pig, cattle, sheep, poultry; meat freezing, processing and sales of cured products; production and processing, marketing of meat, vegetables, canned fruit; feeding and sales of pigs. The company produces and sells livestock and poultry products all by itself. All the raw and auxiliary materials, machinery and equipment, instruments, meters and spare parts needed by the production and scientific research are imported by the company. The company is also engaged in the real estate investment, industrial investment, and agricultural trade.

After more than 10 years of low-cost rolling, expansion and development, the company has developed into a group including Sichuan Hongyu Frozen Food Co., Ltd., Sichuan Langzhong Xinhongyu Agricultural Product Co., Ltd., Langzhong Hong Yu Investment Co., Ltd., Henan Bo’ai Hong Yu Branch, Langzhong Superstar Breeding Technology Co., Ltd. The company has two modern pig joint processing factories and one meat rabbit processing plant with a low temperature and high temperature capacity of 15,000 tons. The company can process 2.2 million pigs, 1.2 million pigs, 3.5 million meat rabbits, 10 million chickens and ducks annually. The production capacity comes up to 142,000 tons and the sales value comes up to 2.8 billion yuan. The production capacity of canned meat production capacity is 30,000 tons and the production capacity of pickled wax and deep cooked food is 10,000 tons; it has one PIC ancestral breeding base. There are 560 progenitor breeding pigs with an annual output of 11,200 parent breeding pigs. There are also 10,300 pigs for sale. There is one breeding base with 70,000 PIC high qualified pigs in Qianfo Fenghuang Hill, Tianmu Temple, Longling Hill and Shegong Ya Village. The pig industrialized operation model of “company→base→standardized farming→farmers” has begun to take shape.

The company has obtained the “HACCP certification”, “food safety management system certification”, “quality management system certification”, “pollution-free animal product producing area certification”, “pollution-free agricultural products” and “QS certification”. With the “Yi Bo” trademark registration, the People’s Republic of health registration, foreign trade operator registration, the company obtained the self-managerial import and export rights.

The company has been selected as the “demonstration enterprise of national agricultural product processing industry”, the “national spark program project unit”, the “outstanding enterprise of the national food industry”, the “leading enterprise of agricultural industrialized operation in in Sichuan”, the “advanced leading enterprise” and the provincial poverty alleviation leading enterprise”, the “provincial demonstration enterprise of new rural construction”, one of the “top 50 Sichuan Food Industry”. Wei Jianping, chairman of the board has won the “2005 World Outstanding People”, “large client of advanced agricultural marketing in Sichuan” and “Top Ten Outstanding (Excellent) Young Entrepreneurs”.

Workers in Hong Yu set the goal of “strengthening the enterprise while getting rooted in agriculture, and going abroad while connecting urban and rural areas”. With the starting point of “management innovation, technological innovation, product innovation, quality and efficiency improvement” and the mission of “win-win of agriculture and business, win-win of business and business and the industry interaction”, the company determines to make greater contributions to the social and economic sustainable development in Cangxi.



Contact: Wei Hairui       

Tel: 86-13990809379

E-mail: 195333885@qq.com   

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